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Packaging for online sales

Packaging for marketplace sellers

A product in a bucket sold through a marketplace passes through more hands than one sold at a bazaar: your warehouse, the marketplace warehouse, the sorting center, the truck, and the pickup point. So sellers choose packaging by shipping weight and size, by how much space it takes in their own storage, and by whether buyers recognize the brand from the photo. HTI Group molds buckets from 560 ml to 21 L and jerry cans in 5 and 10 L. We supply online sellers in Kyrgyzstan and Kazakhstan from our factory in the Bishkek Free Economic Zone (FEZ).

36 gweight of a 1 L bucket
6,4801 L buckets per pallet
OPENcheck on pickup
IMLone brand across all listings
How to choose

Pick the size for your price point and reviews

Online, buyers compare the price per kilogram and read how the product arrived for others. The bucket size affects both. Here are a few rules sellers rely on.

1First purchases are trial buys, so you need a small size: 560 ml or 850 ml with a plastic handle. Both fit easily in a box.560 ml bucket850 ml bucket
2Repeat orders and family sizes: 1 L or 2.3 L. The handle helps when the buyer carries the parcel home from the pickup point.1 L bucket2.3 L bucket
3Urbech, peanut butter, tahini: the page on buckets for nut butters covers which size fits each one.
4Scrubs, masks, and bath salts: white buckets for a label, or clear ones if the product's color sells it. See buckets for cosmetics for details.
5Liquids: a 5 L jerry can with a built-in handle. For car care products and detergents, see jerry cans for car care products.5 L jerry can
White 2.3 L plastic bucket with lid and bail handle on a hand truck in an order dispatch area in Osh next to a ball of twine
Tap a tip to highlight the sizes it covers
Packaging for your listings

A seller's packaging stock: trial, regular, and family size

First purchases are trial buys; repeat orders go bigger. Check the sizes you sell, and the calculator shows how many units come per pallet and how much truck space the kit takes.

Ready-made kits
  1. 1
    Samples: spices, tea, bath saltslow bucket with lugs
    560 ml bucketPKS560 · 7,200 pcs per pallet
    1
  2. 2
    Scrub, mask, or paste in a gift sizetall bucket without handle
    850 ml bucketPKS850 · 7,200 pcs per pallet
    1
  3. 3
    Honey, urbech, nut butterbucket with plastic handle
    1 L bucketPK10 · 6,480 pcs per pallet
    0
  4. 4
    Treats, dry food, seedsbucket with bail handle
    2.3 L bucketPK23 · 3,300 pcs per pallet
    0
  5. 5
    Litter, salt, large-kibble foodbucket with bail handle or plastic handle
    5.6 L bucketPK56 · 1,920 pcs per pallet
    0
  6. 6
    Car shampoo, washer fluid, detergentsjerry can with screw cap
    5 L jerry canEPG500 · 180 pcs per pallet
    0
Kit summary

    Pallet and unit counts follow factory standards; truck loading is an estimate. The order calculator shows the exact layout.

    Weight and size

    Three numbers to plan a shipment

    For a parcel, two things matter: the empty weight of the packaging, which adds to the product weight, and the two dimensions you use to pick a box or bag. The table collects these figures for the sizes most common in online store listings. For buckets we give the top diameter; for the jerry can, the width.

    Lineup at the same scalebody width and height per factory spec sheets
    ProductEmpty weightVolumeTop or width / height, mmEmpty weight
    Samples: spices, tea, bath saltslow bucket with lugs560 ml118 / 8023 g
    Scrub, mask, or paste in a gift sizetall bucket without handle850 ml118 / 12432.5 g
    Honey, urbech, nut butterbucket with plastic handle1 L132,5 / 12136 g
    Treats, dry food, seedsbucket with bail handle2.3 L175 / 13262 g
    Litter, salt, large-kibble foodbucket with bail handle or plastic handle5.6 L224 / 193156 g
    Car shampoo, washer fluid, detergentsjerry can with screw cap5 L163 / 240240 g

    A liter of honey weighs about 1.42 kg, and the 1 L bucket itself weighs 36 g, so the packaging barely affects shipping weight. Dimensions matter more: the 560 ml and 850 ml buckets share a 118 mm top, but they are 80 mm and 124 mm tall and need different boxes. Pick your box size from these figures, and check the marketplace's packaging requirements in its own rules.

    The parcel's journey

    From your shelf to the pickup point

    The seller is responsible for the product until it reaches the buyer, but only sees it in their own warehouse. So check your packaging at every leg of the journey: storage, order packing, transit, and pickup.

    White 850 ml plastic bucket with lid on a metal rack in an online store's garage warehouse in Almaty next to a roll of kraft paper
    Seller's warehouse850 ml: 32.5 g empty weight, 7,200 units per pallet
    Empty packaging in your storage

    Many online sellers work out of a garage, an apartment, or a small rented unit. Empty buckets nest inside each other, so a pallet of 1 L buckets (6,480 units) becomes a few tight stacks. Your shelves stay free for finished goods, not for the air inside empty packaging.

    The lid in transit

    At the sorting center, parcels get stacked and flipped over. The bucket lid snaps into a double rim and holds by its fit, not by tape. Still, it makes sense to bag liquid and loose products: that costs less than any back-and-forth over a return.

    Check on pickup

    When buyers pick up an order, they first look at the OPEN seal under the rim. If it is intact, nobody opened the bucket after you filled it, either in a warehouse or in transit. This heads off some disputed reviews about short or swapped products.

    The brand in photos and in hand

    Buyers should recognize the bucket in the parcel as the one they saw in the listing. In-mold labeling (IML) fuses the artwork into the wall during molding, so the image looks the same in photos and in person. One design across three or four sizes turns your products into a recognizable series.

    Logistics

    Packaging delivered to your warehouse, not the marketplace's

    We ship packaging to the seller: you fill your product first, then deliver it to the marketplace under its rules. You can pick up pallets from the factory warehouse in the Bishkek FEZ, Ak-Chiy village. Our own delivery trucks cover Bishkek and the Chuy Region. For sellers in Osh, Jalal-Abad, Karakol, Talas, and Naryn, we ship by freight carrier. Online stores in Kazakhstan (Almaty, Astana, Shymkent, Karaganda) receive buckets and jerry cans by the pallet within the EAEU. Your sales manager confirms delivery time and cost when processing your order. Stock up on packaging before sales seasons and holidays: empty buckets can wait on the shelf, but at the last minute you may have nothing to pack your product in.

    White 5 L plastic jerry can with cap on a wooden shelf in a car care online store's warehouse in Karaganda next to a microfiber cloth
    Questions and answers

    Questions from marketplace sellers

    Didn't find your answer?A sales manager replies Mon-Fri, 9:00 AM-5:00 PM, Bishkek time

    A small one: 560 ml or 850 ml. Buyers are more willing to try a small size, and you use less product on a test batch. Once reviews come in, add 1 L or 2.3 L for repeat orders.

    Each marketplace has its own rules, and they change over time, so we don't restate them here. Check your seller dashboard. On our side, we provide exact dimensions, empty weight, and a description of the lid and the OPEN seal for your review.

    Your sales manager prices the order: sizes, quantity, handle, color, and printing all matter. Tell us how many products are in your line and your expected monthly sales, and we will estimate the whole kit. Phone: +996 222 600 292.

    Yes. To start, a label on a standard bucket is enough. For an ongoing product line, IML works well: a film with your artwork is fused into the wall during molding. You prepare the artwork for each size together with your sales manager. Learn more about the technology on the IML printing page.

    The lid snaps into a double rim with an OPEN tamper-evident tear strip underneath. For liquid and loose products, we recommend also putting the bucket in a bag, as you would with any packaging. Before launch, it helps to send a test parcel to yourself.

    Yes, by the pallet within the EAEU: to Almaty, Astana, Shymkent, Karaganda, and other cities. You can combine buckets, containers, and jerry cans in one shipment. Your sales manager confirms delivery time and cost when processing your order.

    Empty jerry cans don't nest inside each other, so a pallet holds 180 jerry cans in the 5 L size or 100 in the 10 L size. If you sell liquids, set aside space for them in your storage in advance.

    Catalog

    Packaging for online sales in the catalog

    The catalog has product pages for every size, with dimensions and weight. If you sell through retail chains as well as online, see the page for packers and wholesalers: it covers how to plan mixed pallets.

    Request

    Preparing a new product listing?

    Tell us what you sell, how much one unit weighs, and how many orders you expect per month. A sales manager will suggest the bucket size and color, give you dimensions for choosing a box, and estimate your order.